Nowadays the underground is one of the most fast cheap and comfortable public transport in Tashkent. Generally, people who use the subway have an average salary. Therefore, ads in the underground do not demonstrate expensive goods.
Classical auditory in the subway is determined to routing grid and transport class. As a result, the content and the location of the ad is important. Advertising in the metro in Tashkent is aim at the huge influx of people during the day. Effectively stimulating ad should be located in the lobby and in the car.
Advertising in the underground can manifest itself in various ways: advertising videos, different type of billboards and light boxes